An inspiration to remember, an aspiration for Anil’s Select
Every client who comes to us have a story and a uniqueness of its own. But Anil’s Select started with humble beginnings as a simple brand yet “a unique sophistication that caught my attention” said Dammikka Sriwardhana ( Director/ Principal DesignLogics and Co- Founder SOFTAES).
First, is their extra ordinary process in tea selection. The other aspect was Anil Fernando’s heritage in creating The Diamond Jubilee Blend
for the Queen. “These two combined, left a strong impression on me which inspired me in creating a brand unique on its own, inspiring as it is and his testimony in creating the best luxury tea brand. So, I, came up with its branding as “Anil’s Select” added Dammikka.
In creating Anil’s Select range since the tea is unique we wanted to assure to deliver an exceptional packaging as well as something that
highlights its distinctiveness altogether. Having this elegant identity, we thought that the packaging had to be designed in such a way that it conveys this. So in creating the packaging, our solution was to come up with a design that is apprehended as combination of luxury & environmental friendly. With this concept in our minds we designed a beautiful gift packaging which is tack able, small in size and has a unique character of its own.
This packaging as a result led us DesignLogics in winning the Asian Print Awards 2019.